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In this course we discuss the importance of a social media presence in the eye care market, how to get started in social media (Instagram, Facebook, YouTube, LinkedIn etc) and tips for developing a content strategy to drive patient volume and sales.
We will identify the power of social media platforms and which platforms create the ultimate
value for Eyecare Professionals. I will explain how to get started on social media (walk through with apps/ software and equipment). We will then discuss how to develop a strategy on how to implement social media to grow your business.